Tag Archives: BrandStar Entertainment

O2 Media, Inc. Offers Clients Rewarding Experience

December 21, 2012 O2 Media Leave a comment

A leader in the brandertainment industry, O2 Media has helped a new generation of brands redefine successful marketing. With television, direct response, and hands-on programs available across the nation, O2 Media can infiltrate and captivate virtually all audiences. By leveraging respected Brand Friendly television, such as The Balancing Act and Designing Spaces, O2 Media creates a sense of trust and need for the products they represent. O2 Media offers companies the opportunity to showcase themselves to viewers who actively seek products in their field. Here are a few testimonials from satisfied clients illustrating O2 Media’s effectiveness:

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The team at Richell USA would like to extend a special “thank you” to all of you at The Balancing Act for a great show last Friday morning! It was totally awesome! Our website received over 1000 hits by 9:00am and the phones were busy! It has been such a fun and rewarding experience working with such a GREAT group as yours!

Barbara Button, Richell USA Inc.

Thank you for your kind words, Barbara. We appreciate you letting us know how quickly you saw results.
Doug Campbell, The Balancing Act®
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

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Working with everyone, the communication was great, going back and forth with the script and making sure that we had everything we wanted and the script was great too.

Meghan Walker, National Sales & Marketing Manager, EZ Bean Cooker

The EZ Bean Cooker is a fantastic product that sells itself. Thank you for allowing us to showcase it to our viewers.
Doug Campbell, The Balancing Act®
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

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Our number one reason [for coming on the show] was that we’ve got this new technology and we felt like it was a great way of using your show to communicate to the broad masses about this new technology. I believe we were able to communicate how easy it is to develop a network within your home by using this new technology.

Kim Lewis, Marketing Director, Home Grid Forum

We are so excited to have been able to present this new technology to our viewers. John was fantastic to work with and we look forward to watching your company grow. Please call us if we can help you in any way.
Lysa Liemer, O2 Media
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

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The objective for [our] participation in the show is for us to educate women and families about Health Insurance Web and the free service that it offers and allowing people to come to the website, get information about different health plans, and then compare rates quickly and easily from different providers.

Lonie Murray, Marketing Manager, HealthInsuranceWeb.com

Lonie- Thank you for bringing this much needed service to our viewers’ attention.
Doug Campbell, The Balancing Act®
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

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What we’re trying to do is communicate and connect with the women’s audience that is interested in prenatal care but also women’s health-related issues that our company is dedicated to serving. It’s a certain segment of the audience that we’re trying to connect with, right? I think for us this is a primary portal to get there—especially The Balancing Act, their focus on women’s health, women’s health-related issues. For us it was a natural fit and really plugs us in with that segment in a very personal way.

Michael Sullivan, VP Sales & Marketing, Avlon Pharmaceuticals

There is nothing more vital than protecting the health of this nation’s women. Women are the life givers and the ones we look to for guidance as children. We cannot thank you enough for letting us bring your product on set to help improve the lives of our valued viewers.
Doug Campbell, The Balancing Act®
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

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As a result of the WriteSteps segments [The Balancing Act] aired, I have been asked to provide instruction on Common Core writing to teachers in a continuing education program at a Chicago community college. We also had a 250% increase in our website traffic on the days the program aired.

Thanks to Molly’s referral, our Awareness Ambassador, Herman, has made a presentation at a private school in Florida. Lauren connected us to Vicki Davis (coolcateacher.com) and we’re about to feature her as a guest blogger on our website. We’ve had a great deal of new interest in the program, and we celebrate each of these opportunities to empower more teachers and reach more students with the incredible skills they can learn from the Common Core writing standards.

Suzanne Klein, Founder & CEO, www.WriteStepsWriting.com

Susan, O2 Media is all about connecting and we are so pleased that we have helped you connect to so many opportunities as a result of appearing on The Balancing Act.
Doug Campbell, The Balancing Act®
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

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We were beyond thrilled with the short segment that highlighted one of our current customers, Beech Grove City Schools. The district was so excited to be a part of the program and to receive national recognition for their strides toward becoming a “Dream School.” We truly appreciate the time that was taken to have the video crew sent out to Indiana for the shoot. Valentina was amazing to work with and showed a genuine interest in what we are doing. She even took some time to speak to the school’s media class when the teacher brought them in to see what was going on. It was great to hear such positive feedback about the CurriculumLoft solution from our customer and we can’t wait to put together additional pieces with the footage her team was able to capture.

Dottie Coven and Alicia Peters

O2 Media thanks you for the opportunity to have been a part of this journey with you. Valentina is also grateful to have been able to share her passion with the eager young minds of Beech Grove City Schools. We look forward to working with you again.
Doug Campbell, O2 Media
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

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From my initial dealings with The Balancing Act staff, my experiences were positive and pleasant. The entire process (from paperwork through the actual taping) was handled professionally and courteously, and each step leading up to the taping was thoroughly explained to me.

The day of the taping was great. I was greeted by Christine Flint, taken to make-up, the green room, etc. I was interviewed by Danielle Knox who covered the main points of my book and was friendly and easy to chat with. After the taping, Steve walked me around the studio and introduced me to Brenda Sultan and Steve Zucker, who talked with me about possible PR tactics to help with the selling of my novel, A Passion for Prying. Only days after the taping, I received my Tune In Promo video and verification of the air date. I have already posted the promo to my author website.

Nancy Mangano, Author, A Passion for Prying

Nancy, you are such a talented woman and we are so glad to have been able to showcase this exceptional work.
Doug Campbell, The Balancing Act®
3850 N. Powerline Road, Deerfield Beach, FL 33073
954-691-1102

Lifestyle, Media

BrandStar Entertainment’s The Balancing Act with Lisa Dorfman and Chef Ozzie

January 12, 2012 BrandStar Entertainment 10 Comments

The following segment originally aired on the January 26^th, 2011 show on BrandStar Entertainment’s morning TV show, The Balancing Act on Lifetime Television. The featured guests were Nutritionist Lisa Dorfman and Chef Ozzie from Heartland Sweeteners.

BrandStar Entertainment – The Balancing Act on Lifetime: It’s the New Year and that means that you get a “clean slate.” You can start all over and maybe do thing a little differently in 2011. One thing that many of us in this country need to change is our eating habits. Putting the right foods in our bodies and cutting out the wrong stuff with not only help us look great for the New Year, but it will also make us FEEL great.

BrandStar Entertainment – The Balancing Act on Lifetime: BrandStar Entertainment’s popular “New Year- New You” series on The Balancing Act on Lifetime is going to help clear up any confusing details about our food with Nutritionist, Lisa Dorfman and we’ll get some fabulous recipes to get us on track to staying healthy in the New Year from Chef Ozzie from Heartland Sweeteners.

BrandStar Entertainment – The Balancing Act on Lifetime: Lisa, there’s so much info out there when it comes to some of the bad things we could put into our bodies. Fats confuse everybody, so let’s start with the bad fats.

Lisa: The bad fats as we know them are the hard fats at room temperature. Things like butter and lard not only put on pounds, but also can clog our arteries and increase our blood pressure. They’re just not generally good for our health.

BrandStar Entertainment – The Balancing Act on Lifetime: What about the bad fat category called—trans fats?

Lisa: I call the trans fats the Frankenstein of fats because they were created in a lab a couple of decades ago when companies wanted to pull out the cholesterol and the animal fats from their products. What happened was they put in some oils, but the oils didn’t hold at room temperature. So, they added back and made them more saturated again—creating these trans fats. These trans fats are worse than any of the saturated fats on the market. At a very quick rate, they build up cholesterol in our bloodstream, bring up our blood pressure and cause all kinds of metabolic and health problems for everyone—young and old.

BrandStar Entertainment – The Balancing Act on Lifetime: That’s what we don’t want—but we do need some GOOD fats in our system, right?

Lisa: Yes. We do need fats in our diet. Fats help us to absorb the fat-soluble vitamins “A” and “D.” “E” and “K” help us to prevent inflammation. The good fats, known as the Omega-3s and the Omega-6s are essential fats that are found in vegetable oils and olive oils, are good for our health so we do want to include them in our diet. We have some commercially prepared products now that contain a lot of those good fats.

BrandStar Entertainment – The Balancing Act on Lifetime: So, keep a smart balance but don’t overdo it?

Lisa: There is definitely too much. On a 2-thousand calorie diet, most people don’t realize they only need between 44 and 66 grams of fat a day. Like, when you go to those restaurants and you’re dipping away with the bread and oil—each tablespoon of olive oil has 14-grams of fat so that adds up very quickly.

BrandStar Entertainment – The Balancing Act on Lifetime: Let’s talk about Fat-Free. Is that something that’s still important?

Lisa: Ok, if low fat is good for you—then let’s take out all the fat. But, what happens is then there’s no taste. So, what companies started doing was adding in a lot of sugar and other ingredients as well as processing. It’s these things that created a lot more health problems and cravings. You know, people don’t eat one cookie these days. They eat a BOX! So, it’s a huge problem.

BrandStar Entertainment – The Balancing Act on Lifetime: Chef Ozzie, you’re the guy who knows how to replace the sugar in these things. So, let’s talk about Ideal No-Calorie Sweetener!

Chef Ozzie: Ideal is the best no-calorie sweetener on the market. It’s made from Xylitol, which has added health benefits. What’s unique about it is that you can bake and cook with it. It’s wonderful and your guest would never know that you did NOT use real sugar. In independent taste tests, consumer actually picked it over sugar!

BrandStar Entertainment – The Balancing Act on Lifetime: You’ve brought some great tasting things along with you. Let’s talk about what you’ve replaced to make yummy pumpkin bread.

Chef Ozzie: This pumpkin bread is absolutely most and flavorful. You put this on a table and no one would ever know that it’s actually GOOD for you and made WITHOUT sugar! I made it with Ideal and I’ve also taken out the eggs and used egg substitute—so we’ve gotten rid of some of those fats.

Chef Ozzie: We’re also using alternative spreads. You can use a 50/50 blend, or you can use a straight commercially prepared. These new spreads out there are fabulous and you don’t even know they’re in the mix. So, you can save not only the sugars and the calories from the sugars—but you’re saving all the extra fats too that you don’t need. This pumpkin bread saves you 25-grams of sugar and 70-calories per slice.

BrandStar Entertainment – The Balancing Act on Lifetime: So, you’re not sacrificing any flavor, sweetness or ANY taste at all! Now let’s move on to that delicious looking chocolate cake!

Chef Ozzie: This is a no-dairy chocolate cake. When I say, “No Dairy,” it’s actually healthy, moist and decadent! In this cake we’re saving 44-grams of sugar and 100-calories. Per slice! We’re taking the fats out. There’s no dairy in the cake, so there’s no eggs or butter. I’m using other ingredients in there.

Chef Ozzie: All these recipes are in my cookbook and I personally like to use a lot of these different alternatives. A butter alternative instead of butter—or you can do a 50/50.

Chef Ozzie: I like to use olive oil but NOT the extra virgin because of the very strong flavor. I use just plain olive oils in the recipes, like canola and vegetable oils in lieu of some of the fats in there. For example these muffins have a low-fat yogurt, a butter substitute, Ideal sweetener and oils. So, I’m taking the fats out.

Chef Ozzie: In the cookbook I’ve really taken the sugar out of all the recipes, but these are all great tips that you’re not going to sacrifice a lot of the flavor.

BrandStar Entertainment – The Balancing Act on Lifetime: It’s time to move on to the muffins! They look like raspberry?

Chef Ozzie: These are lemon-raspberry muffins. We’re using fresh raspberries and fresh lemon. I just like to use all fresh ingredients, even fresh pumpkin seeds on the pumpkin bread.

BrandStar Entertainment – The Balancing Act on Lifetime: What about these cookies?

Chef Ozzie: These are oatmeal raisin. I once again used the spread and great raisins. These are traditional favorites—people love them. A lot of kids love chocolate chip, but I really like these. It’s good and healthy. You have the oats and you’re using the spread instead of butter. It’s a really good cookie and you’re not sacrificing flavor or sweetness with our product—Ideal.

BrandStar Entertainment – The Balancing Act on Lifetime: Chef Ozzie, you’re getting people ready for the New Year because you can still have delicious food and you’re saving yourself so many calories and sugar– a perfect way to get on track for the New Year!

BrandStar Entertainment – The Balancing Act on Lifetime: If you would like more information on Ideal No-Calorie Sweetener, visit idealsweet.com. To check out more tasty and sugar-free recipes, check out Chef Ozzie’s Cookbook, “Sweet Revolution.”

The award-winning television production team at BrandStar Entertainment is one of the industry’s leaders. BrandStar Entertainment features a full array of creative services that include distribution, sound stages and production/post production facilities. BrandStar Entertainment is known for producing content driven shows like The Balancing Act on Lifetime Television, the only morning show in America produced by women specifically for women. BrandStar proudly carries a WomenCertified® Seal, demonstrating leadership in women friendly programming. BrandStar Entertainment’s The Balancing Act airs daily on Lifetime at 7 a.m. ET/PT. For more information, visit BrandStar Entertainment’s website for The Balancing Act at www.thebalancingact.com.