Andre Moxie Names the Blackberry as Corporate America’s Favorite PDA


In today’s digital society, reports Andre Moxie, there are many incarnations of handy personal digital assistants, or PDAs. Andre Moxie notes that PDAs hold contacts, make phone calls, access email and even allow for real time chatting and messaging. All of the basic lines of communication that have been opened by the Internet, adds Andre Moxie, are embodied in the latest PDAs. These features are in addition to the standard address book, calendar and note taking functions.

WIndows Mobile, iPhone, Android and Blackberry are the major players in the PDA market, says Andre Moxie, and each brand has its strengths. For the most part, says Andre Moxie, Windows Mobile is a complex platform–essentially a handheld laptop–which lacks the ease of use that characterizes its competitors. The iPhone platform is fun and sexy, says Andre Moxie, but it is primarily a flashy consumer-oriented interface. Android’s PDA platform is little more than an iPhone emulator without the cost and Apple name brand attached. Android and iPhone devices, says Andre Moxie, rely on cosmetic features and emphasize games, music and social networking.

When it comes to business productivity and a lean operating system, Andre Moxie says that Blackberry still leads the corporate PDA race. The Blackberry provides an uncluttered text-and-icon based interface, notes Andre Moxie, which gives the busy professional easy and uncluttered access to all of their most important information. Blackberry PDAs are the first choice in the corporate world, says Andre Moxie, because they focus on business related tasks like contact management, email connectivity and document management. Andre Moxie explains that other PDAs are geared toward entertainment-based commercial usage and the Blackberry doesn’t waste any functionality on frivolity.

Blackberry devices are also designed for ease of use with just one hand, says Andre Moxie, and that is more than can be said for its competitors. The Blackberry interface also still uses the physical keyboard feature to easily input detailed text, points out Andre Moxie. In his opinion, this is a feature that remains superior to the touch screen keyboard interfaces of other entertainment-oriented PDAs.

About the Author

Andre Moxie entered the world the same year that the Beatles let it be known that they wanted to hold your hand. Born in Ithaca, New York in 1964, Andre Moxie was raised as an independent thinker during a time of great civil unrest. Andre Moxie completed his primary education and then entered the University of Delaware, Newark, Delaware in 1983 where he obtained a Bachelor of Science degree in Criminal Justice. Following graduation, Andre Moxie relocated to Yuba City, California and entered the Air Force as a 2nd Lieutenant.

From 1988 until 1991 Andre Moxie served his country as a Personnel Officer in command of 25 military Personnel and 30 civilian volunteers. Andre Moxie was stationed at Beale Air Force Base in California, 15th Air Force, Strategic Air Command. While stationed at Beale AFB, Andre Moxie enrolled at Golden Gate University in 1988 where he earned a MS degree in Human Resources Management. In 1991 Andre Moxie completed his service commitment and received the United States Air Force Commendation Medal for Meritorious Service.

Turning the corner and heading toward a professional carrier in the private sector, Andre Moxie was recruited in 1991 by Pfizer Pharmaceuticals. The company hired Andre Moxie as a sales representative for the pharmaceutical giant to cover the Orlando, Florida territory. In 1995 Andre Moxie left Pfizer for Merck & Co. and was a representative in the Hollywood, Florida territory in the Florida Region.

In 1996, Andre Moxie was promoted to Headquarters for Merck and Company’s. Initially serving as a Field Communications Coordinator for VASOTEC, Andre Moxie acted as a field communication specialist responsible for all field sales communications for Merck’s cardiovascular products. Again advancing in 1997, Andre Moxie accepted the position of Product Trainer HT/HF Market Integration Team Same Sales Trainer at Merck and Co. In that position Andre Moxie was responsible for training representatives about Merck’s cardiovascular products.

In January 1999, Andre Moxie was appointed as Business Manager for the Miami District for Merck and Company. Continuing through the ranks of management, Andre Moxie found himself serving as Acting Senior Director Field of Implementation Team for Hospital and Specialty in 2005. Andre Moxie was entrusted to support and coordinate among sales management, marketing, and direct reports to achieve brand success for all Hospital and Vertical products. Filling yet another management need Andre Moxie accepted an appointment within Merck and Company in 1996 to the position of Senior Director of Training Planning and Brand. In this position, Andre Moxie collaborated with sales and marketing units within the company to fully develop one year and three year training plans, with emphasis on high-quality, value-added programs and resources that affected appropriate behavioral objectives.

Beginning in 2006 and continuing into 2008 Andre Moxie filled the position of Senior Director of Neurology Sales at Merck and Co. for the Southern United States. Andre Moxie was again advanced late in 2008 to the position of Director of Commercial Operations for the Mid South Joint Venture Sales force, Merck and Co.

From January 2010 to the present Andre Moxie has served as the Director of Commercial Operations for the New South Region, Merck and Co. Andre Moxie currently resides in the Metro Atlanta, Georgia area.

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