Customers that visit Tire Works for the first time often have the same questions about basic services. They ask the professionals at Tire Works, “What is computerized balancing? What is wheel alignment? Does wheel alignment have to be performed whenever tires are replaced? What are the basic types of tires?”
In this article, Tire Works answers these questions and invites prospective customers to stop in and learn more about the services offered at Tire Works. Computerized wheel balancing, explains the team at Tire Works, is when the tire and wheel assembly is mounted on a balancing machine before it is reattached to a car. The balancing machine spins the wheel at high speeds, says Tire Works, and detects heavy spots in the tire or wheel that might cause it to wobble later.
The Tire Works experts also explain that minute imbalances are inherent in the materials and manufacturing processes of wheels and tires. As technology has improved, adds the team at Tire Works, tires are being produced with fewer inherent imbalance. But technology has also improved the automobiles, says Tire Works, and they are consequently more sensitive to even minor imbalances. Certified computerized tire balancing, notes Tire Works, has become the industry standard. All tires purchased at Tire Works are eligible for free balancing and tire rotation for the life of the tires and the Tire Works experts caution that driving on imbalanced tires can lead to flat spots and irregular wear that will shorten tire life.
To answer the second question, what is wheel alignment? Tire Works explains that wheel alignment is a series of adjustments and calibrations made to the suspension of an automobile. Sound wheel alignment, add the expert professionals of Tire Works, improves vehicle handling and mitigates tire wear. Tire Works also notes that poor alignment may lead to unsafe conditions at high speeds, during turns and safety maneuvers.
Tire Works further explains that changing tires does not affect the wheel alignment of a car. When tires are replaced, Tire Works inspects the old tires for signs of uneven wear caused by bad alignment. If there are signs of poor alignment, Tire Works will recommend a tire alignment service. Tire Works also informs consumers that good wheel alignment lengthens the life of the tires.
When customers shop for tires, continues Tire Works, they will eventually choose between four general types of passenger tires. Tire Works stocks Ultra High Performance tires, Touring tires, All-Season tires and Traction tires. Tire Works’ Ultra High Performance tires have excellent dry road traction, rigid sidewalls for stability and are resistant to wear under high temperatures. Touring tires have better wet weather traction, explains the staff at Tire Works, as well as longer tread life. Tire Works also offers All-Season tires that give the quietest ride, best wet weather traction and longest tread life. Traction tires are designed for specialized uses, says Tire Works, like winter use driving in mud and snow. Tire Works advises automobile owners that tire choice should based on individual driving needs and the type of car. The experts at Tire Works provide customers a full complement of products and services as well as a wealth of automotive knowledge. Ever committed to quality customer service, Tire Works endeavors to follow up with each sale to get the customer’s opinion of the service they have received at Tire Works.
For more information about Tire Works, or to contact the professional team at Tire Works, please call (702) 365-TIRE (8473).
About Tire Works
In May, 2004 Jeff and Roshie Weightman opened the first Tire Works store in North Las Vegas, Nevada. The Weightman’s vision and ambition for Tire Works was clear. Their mission was to support the local community through hands-on involvement and generous donations from Tire Works to programs like Toys For Tots, Christmas Angel, Coats For Kids, Nevada Rape Crisis Center and many more.
Jeff and Roshie Weightman promised that Tire Works would offer the best prices and best service to Las Vegas residents. Tire Works got the message out through television, radio and print advertising, and the public responded. Over the next four years Tire Works grew aggressively as 12 additional stores were opened in the Las Vegas Valley. Today Tire Works is one of the leading independent tire and service dealers in Nevada with more than 150 employees and 14 Tire Works locations throughout the Las Vegas Valley. The Weightmans are opening 9 more Tire Works stores in Las Vegas, with plans to expand Tire Works into Arizona.
Jeff Weightman serves as the Chief Executive Officer of Tire Works Total Car Care. Thirty-five years of experience in the tire and automotive service industry included many years with Bridgestone Firestone of North America before he co-founded Tire Works. Mr. Weightman is responsible for the overall strategic management of Tire Works Total Car Care. He is a graduate of San Jose State University with a B.S. in Business.
Roshie Weightman serves as the Chief Financial Officer of Tire Works Total Car Care. Mrs. Weightman is a graduate of San Jose State University with a B.S. in Political Science and a minor in Finance. She earned a Jurist Doctorate degree in Law from the Santa Clara School of Law and practiced law for 11 years prior to starting a software design company, selling it and then later, co-founding Tire Works. Mrs. Weightman is responsible for the overall growth and development of Tire Works Total Car Care.
Tire Works’ veteran retail sales expert with more than 25 years of experience in the tire industry, Keith Sullivan, is responsible for Tire Works’ branding and sales efforts. Mr. Sullivan came to Tire Works from Big O Tires, growing its sales portfolio roughly 50% during his tenure there. Sullivan also served as senior Vice President of Retail with Tire Kingdom TBC Corporation in Florida, where he supervised the sales and marketing of 400 stores and with Bridgestone/Firestone USA where he held a Zone Vice President position over 329 stores in the Northeastern United States.
Controller Jenni Fayle joined Tire Works after seven years in public accounting. She is a graduate of Nevada State College with a degree in Business Management and Accounting. Ms. Fayle has streamlined the accounting department at Tire Works into one of the most thorough and efficient in the industry.
Tire Works offers a full range of tires and high quality repair services. Free services offered at Tire Works include tire rotations and flat repairs and a “Best Price on Tires Guarantee” for up to 30 days after purchase. Tire Works tires also come with a 30-Day Ride Guarantee. Additionally, Tire Works provides computerized monitoring of inventory to ensure that tires and parts are always in stock at every Tire Works location. Tire Works service technicians are certified by the National Institute for Automotive Service Excellence. Tire Works offers the best warranties on brakes, shocks and automotive services. It is the goal of the entire team at Tire Works to have 100% customer satisfaction in regard to quality, friendliness, professional care and time to completion.