When running for public office, candidates usually acquire what is known as a “temporary celebrity status,” whether on a national or local scale. This means that in the time they are running for office, the public eye is centered on them. When voters are considering their choices, no matter if it is a presidential race or a state or local race; they want to be confidant in the candidate. Voters want to know that their candidate is not only capable of performing this important job well, and that he or she stands for the people they represent, but that he or she is a respectable human being as well. Scandals, affairs, and mistakes can derail a candidate’s campaign, and when they occur such missteps often call for serious public relations.
In political races, it is important to appropriate that at the end of the day it’s one big, glorified popularity contest. While many will vote for the candidate they believe would make the best public servant, studies show that most voters simply cast their ballot for the person they like the most. That is why good PR or reputation management is so important; because when a candidate is running for office, the expectation is that the public will view them as a good, solid, upstanding individual. If a candidate makes a mistake, a PR agency or reputation management service provider can step in and recraft the online image to point towards the good the candidate has accomplished. But they cannot protect a candidate or politician from everything. Certain actions can be massively detrimental to a person’s campaign or career that they can simply not bounce back from. We know these stories all too well.
Candidates want people to know that they’re the right person for the job and that they actually care about those that they are representing. Reputation management is vitally important to any politician; it can determine the outcome of their political career and can also sway the results of any sort of election.