After years of achievement in the technology industry, YOR Health co-founder Dennis Wong decided to embark on a brand-new challenge. Dennis Wong and his team at YOR Health promote fitness initiatives through their impressive line of nutritional products. At YOR Health, the focus is on helping hard-working Americans achieve their health goals, according to Dennis Wong.
Q: What particular qualities were important when looking for a new product?
Dennis Wong: The product had to be timeless and personalized for consumers.
Q: What have you learned from this process?
Dennis Wong: The lesson learned was that nutrition is a more long-term and viable product than technological gadgets.
Q: How has YOR Health played a part in this revolution?
Dennis Wong: YOR Health became the first and only network marketing company focused on enzyme-based nutritional products and the digestive health segment of the market.
Q: When did YOR Health start?
Dennis Wong: YOR Health was established in May, 2008.
Q: Has the staff remained the same?
Dennis Wong: The corporate team and the constantly expanding sales team have worked together for several years.
Q: How much experience does the YOR Health staff have?
Dennis Wong: A majority of team members have been at the top level of business for more than a decade.
Q: What is the overarching philosophy of the company?
Dennis Wong: The philosophy is one of fair practices and long-term thinking. The company has been profitable year after year, but most importantly the team members have tremendous foresight.
Q: How so?
Dennis Wong: In 2011, Market Trend said that digestive health would be one of the greatest trends of the year. YOR Health recognized this trend in 2008.
Q: Why has YOR Health succeeded?
Dennis Wong: The reason YOR Health has done so well is because of great products along with a well-trained sales team. Although the company has experienced tremendous success, there’s always room for improvement.
Q: What sets the YOR Health staff apart?
Dennis Wong: The staff is proud and passionate about each and every product. Distributors have taken to selling the products in an a la carte fashion, explaining each product and its technology individually. However, this is far from ideal given the company’s network-marketing business model.
Q: How does the company combat this practice?
Dennis Wong: The company has recognized this and has begun to refine a marketing strategy. The average person with no sales experience can now achieve what network marketing promises, focusing on the three Rs: refer, repeat, residual.
Q: What was the solution?
Dennis Wong: The solution is the recently developed YOR Nutrition Delivery System (YOR NDS).
Q: What is YOR NDS?
Dennis Wong: YOR NDS is a proven method, with a patent-protected proprietary blend of enzymes tested and approved in clinical studies.
Q: How is YOR NDS in the marketplace?
Dennis Wong: YOR NDS is incorporated into the entire product line with a golden seal labeled on each of our bottles. This is what separates the company from all of its competitors.
Q: How is this different from previous business operations?
Dennis Wong: YOR NDS is the distinct YOR Health brand. In the past, the company was selling enzymes and digestive health, which promotes the industry but not the branding.
Q: How will the marketing strategy adapt going forward?
Dennis Wong: The marketing efforts will focus strictly on the brand. Most importantly, the marketing will be simple, clear and concise and to the point.
Q: Why is this marketing strategy such a priority?
Dennis Wong: Consumers want a legitimate product that works and is easy to understand. Distributors need a product that easily captivates the consumers. YOR NDS achieves both of those goals.