Tag Archives: Marc Fantich

Fantich Media Group Analyzes Radio Advertising for Small Business

Fantich Media Group specializes in helping small companies make the most of their marketing campaigns. According to Fantich Media Group, radio advertising is a cost effective and far reaching way to access potential clients. Radio advertising, adds Fantich Media Group, is more vibrant than print advertising and less expensive than television advertising. Traditional print media like local newspapers, explains Fantich Media Group, are losing their foothold in the media communications arena. Newspaper readership, says Fantich Media Group, has been declining steadily as more people look to the Internet for news.

Fantich Media Group agrees that print advertising certainly has its uses, but oftentimes radio provides more bang for the advertiser’s buck. Fantich Media Group explains that radio spots are sold in 60-second increments. One minute of airtime, adds Fantich Media Group, is a lot longer than any reader is apt to spend considering a print advertisement. During a 60-second radio spot, says Fantich Media Group, marketers have ample opportunity to draw a rich and evocative collection of images in the listener’s mind.

Fantich Media Group points out that radio advertising is particularly suited to small businesses. Small business benefit greatly from radio, says Fantich Media Group, because radio reaches entire citywide markets for relatively low cost. Over the decades, explains Fantich Media Group, radio has gathered and incorporated voluminous marketing statistics. The practical upshot of all this collated data, according to Fantich Media Group, is that today’s radio can target various demographics with greater precision than ever before.

The radio stations of today, says Fantich Media Group, have very clearly defined audiences, which is an advantage to their advertisers. Radio shows on any given station, continues Fantich Media Group, are further tailored to a particular age range, gender, and economic background. The demographic specificity of today’s radio stations and shows, notes Fantich Media Group, makes radio advertising a natural choice for small businesses. Radio advertising, concludes Fantich Media Group, allows small businesses to economize their marketing budgets while accessing a large population of potential customers.

Marc Fantich Answers the Question | Does Billboard Advertising Really Work?

It has often been said that the two most important words on a billboard are “EXIT NOW,” says Marc Fantich. This saying serves to remind small and large businesses alike that advertising close to the company location is a good idea. Marc Fantich has been in advertising and media long enough to know that companies need help with the ins and outs of billboard advertising. Without some guidance, valuable money and time can be thrown away, points out Marc Fantich.

Marc Fantich explains that billboard advertising can be a costly mistake if the business lets the billboard company choose the location. The billboard company does not have the specific business in mind when choosing a location, explains Marc Fantich. For them, ad placement is unimportant as long as they are paid. Companies choosing to advertise on billboards need to see and consciously choose the location, asserts Marc Fantich.

Any business owner interested in advertising on a billboard understands his own needs better than any salesmen does, according to Marc Fantich. Try and think about what and how you want the consumer to feel as they see your billboard, recommends Marc Fantich. These simple few steps can earn the company more recognition and growth than ever imagined, adds Marc Fantich.

Drive around and think like a customer, says Marc Fantich. Pick your locations wisely. If the billboard company does not give you flexibility in placement location, they do not deserve your time. It may be best to find the location and then find a nearby billboard, recommends Marc Fantich.

And yes, the 2 most important words on a billboard are “EXIT NOW,” concludes Marc Fantich. If you can buy a billboard that tells drivers that your business is just ahead, buy it. Marc Fantich says to think of it as a second opportunity to catch the attention of drivers who need to learn where your business is located.