|According to a recent study, Firehouse Subs scores high marks among American consumers.
Market Force Information surveyed 6,100 consumers for a research study that examined the leading restaurants in four major food categories: chicken, sandwiches, Mexican and pizza. Participants were asked to share their satisfaction rates of recent dining experiences, as well as the likelihood of their referrals to friends and family members.
The results were compiled and the researchers calculated a Composite Loyalty Score that expressed the overall satisfaction for today’s consumers. In the category for sandwiches, Firehouse Subs scored the highest loyalty score (68 percent), trumping Panera Bread (62 percent). Jimmy John’s finished in third place at 54 percent.
Qdoba Mexican Grill won the Mexican category and Papa Murphy’s finished first in the pizza category. Qdoba surpassed Chipotle Mexican Grill, 65 percent to 63 percent. The leaders were followed by Moe’s Southwest Grill, Del Taco, Taco John’s and Taco Bell. Papa Murphy’s stood tall followed by Pizza Ranch, Papa John’s, CiCi’s, Domino’s, Pizza Hut, Little Caesar’s and Sbarro.
Respondents ranked their satisfaction on seven attributes: fast service, value, healthy food, quality food, friendly service, atmosphere and accommodating children.
Firehouse Subs has recently introduced a number of menu changes, including the addition of low-fat menu items under 500 calories. Co-founders Robin Sorensen and Chris Sorensen have also created lighter takes on old favorites such as the Hook and Ladder Light. Capitalizing on the latest food trends, the Sriracha Beef is another new feature.
The authors of the study reported that Firehouse Subs emerged at the top of the list due to its impressive line of specialty hot sandwiches, as well as its support of public safety causes and organizations. Firehouse owns and operates over 750 restaurants throughout the U.S. and Puerto Rico.