Direct Media Power is a leader in the pay-per-call radio marketing industry. They provide only commercials on radio because they believe the platform is superior to others for a number of reasons. Here’s why:
According to Direct Media Power complaints by consumers regarding Internet ads are increasing as users become more aware of their virtual surroundings. The primary issues are related to annoying pop ups, ads hiding the intended content, and ads that do not have an exit button. Aside from their visually intrusive nature, Internet users also cite automatic sound as a major turn off.
According to Direct Media Power complaints made to the FCC regarding foul language or overly suggested advertising should contain specific information. Without basic info, the FCC will be likely be unable to remove the offending material. According to Direct Media Power complaints should contain at minimum, the call sign of the station, the on-air personality name at the time of broadcast, and blunt details of the verbiage used as well as the perceived context.
Television, although it continues to be an integral part of American life, is not without its own nuances that make it an almost obsolete venue for advertising. According to Direct Media Power complaints regarding TV commercials indicate that advertisers are wasting dollars as the use of DVR devices increases. Many consumers elect to record their favorite shows and then skip past the ads, especially since the length and number of mid-show interruptions seems to increase each year.
According to Direct Media Power complaints located sporadically throughout the web have been posted by someone with a personal vendetta against the firm. In one case, a gentleman named Mr. Rister purchased $7,200 worth of advertising from Direct Media Power. Complaints regarding the number of calls he was able to close stemmed directly from his desire to grow his business too quickly. Mr. Rister claimed to be a Florida corporation but there were no records of his supposed firm. It appears he was a one person operation with the desire to expand overnight, and he posted Direct Media Power complaints online.
Also, according to Direct Media Power complaints about magazine advertising are about the same as they have always been. Readers can simply skip past the ad and ignore its message. Other issues with print advertisements are the fact that they must be created well ahead of publication. While the preparedness might seem appealing to some, the possibility that the information may become outdated is very real. As well, print ads are very inflexible since once the magazine or newspaper has gone to print, there is no way to correct any mistakes that might have been missed in the proofing stage.
By offering well written and concise marketing material, Direct Media Power says complaints about certain industries they serve can be avoided. As an example, firms that offer credit counseling can really benefit from simply stating that “not all callers will qualify for this program.” By asserting exclusions up front, clients are more aware that the service is not a magic fix it and forget it scheme, says Direct Media Power. Complaints about misleading advertising are a huge issue. What many companies don’t understand is that honest advertising is always the key to capturing – and keeping – a consistent stream of happy, paying clients.
Another popular form of advertising that receives a great deal of notice is large scale, outdoor advertisements, such as billboards, says Direct Media Power. Complaints about the costs are prominent, with some prime locations costing several thousand dollars per month. Additionally, billboard ads are a favorite target of street artists across the nation, causing the underlying message to disappear.
When Direct Media Power complaints are posted, who responds? Dean Tucci of Direct Media Power takes these types of issues very seriously and personally responds to any legitimate client with concerns. Three are, however, Direct Media Power complaints posted on certain “consumer review” websites that were posted by an individual – DMP states that these reports are invalid and unfair to the consumer review industry as a whole since they invalidate the sites’ purposes.
Overall, radio advertising is a solid and proven method. According to Direct Media Power complaints regarding radio ads are rare. Radio is a form of advertising that listeners tend to stay tuned into through the commercials. Also, there are fewer commercial breaks and often listeners wait to hear their favorite on-air personality. These DJs make great spokesmen and listeners feel a sense of trust for the products and services aired during their programs, which translates into qualified leads and a steady flow of new customers for the advertiser.
According to Direct Media Power complaints on the subject of licentious programs aired on the radio may be communicated to the Federal Communications Commission on Washington, DC. The firm reports that providing an expert from the unpleasant material can assist the FCC determine if any laws were violated during the broadcast. Direct Media Power says complaints are reviewed and investigated by qualified agents.
For more information about Direct Media Power’s unique pay-per-call program, call 888.302.5557